Quick Summary
Bring GA4, Meta Ads, and CRM data together for a unified campaign dashboard.
Integrating Data
- Pull campaign/ad data via Meta Ads API.
- Filter GA4 sessions from social referrals.
- Import offline sales/LTV from CRM.
Dashboard Principles
- Dedicated tabs per stakeholder.
- Group KPIs by funnel stage.
- Set refresh cadence.
Visualisation Ideas
- Use sunburst charts for campaign hierarchy.
- Map geographic performance.
- Highlight goals with KPI cards and gauges.