Quick Summary
Turn audience analytics into personas to plan targeted campaigns.
Data Sources
- Instagram Insights demographics/activity.
- GA4 social traffic.
- CRM purchase history.
Persona Creation
- Segment demographics, behaviour, psychographics.
- Document motivations and blockers.
- Align content themes and offers per persona.
- Test creatives across personas.
Reporting
- Append persona codes to UTM links.
- Split retargeting audiences by persona.